Hact

Brand identity, Art direction, Image direction

September 2025

Hact is a new generation of haircare at the intersection of science, technology and beauty. Through advanced formulas and a deeper understanding of hair health, the brand introduces a precise and innovative approach to contemporary haircare. We developed Hact’s visual identity, art direction and image direction.

Brand identity, Art direction, Image direction - LOV.TM
Logotype - Groupe 387
Photography - Nathan Sarazin